Specifically in the case of ASC I believe it has more to do with their aggressive registry cleaner and some of the somewhat misleading advertising tactics they often employ in order to get installed on users' systems, including ads embedded in software download pages that make it appear as though the ad (which is a link to download/install ASC) appears to be the actual download button/link for a completely unrelated piece of software hosted on the page which is the software the user actually intended to download/install (for example, trying to download a CD burning tool from and clicking what you think is the download link/button for the software's installer but you end up with ASC because the ad tricked you due to its appearance and placement on the page). Enigma did file, and lost, the case against Malwarebytes as the court agreed that Malwarebytes was not in the wrong in classifying their software as PUP based on public opinion of users/consumers including the easily discover-able high volume of complaints about their software from users on the web via a search of the web. Specifically in the case of Enigma I suggest you take a look at the article published on Malwarebytes blog here. The entire category of PUP is designed to be subjective so that users are presented the option of removing software which many in the community, as well as the criteria set forth by the Malwarebytes Research team, have classified as potentially undesirable so that the users who do not find it useful may easily have it blocked/removed from their system by Malwarebytes. There's nothing wrong with continuing to use Advanced System Care or any other software classified as PUP as long as you find it useful/want it on your PC.
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